Privacy Notice

Last updated: November 5, 2026

1. Data Controller

Bettter Path Consulting, S.A. de C.V. ("bettter"), located at Avenida de la Reforma 222, Col. Juárez, Zip Code 06600, Mexico City, Mexico, is responsible for processing the personal data you provide to us, in accordance with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP). For any inquiries regarding this privacy notice, you can write to us at hello@bettter.co.

2. Personal Data We Process

Depending on the means by which you contact us, we may process the following data:

  • Identification and contact data: first name, last name, email address, and cell phone or WhatsApp number.

  • Employment data: organization or company where you work.

  • The information you choose to share about your project or challenge.

  • If you subscribe to our newsletter: your email address.

  • If you complete the organizational diagnostic: your answers and, where applicable, the contact information you choose to share.

  • Browsing data: IP address, browser and device type, and pages visited, collected through cookies and similar technologies.

We do not process sensitive personal data.

3. Purposes of processing

Purposes necessary for the relationship you request:

  • Address and follow up on your requests for contact, information, or proposals.

  • Prepare proposals and provide the contracted consulting services.

  • Send you the organizational diagnosis results upon your request.

  • Comply with applicable legal obligations.

Secondary purposes, which are not necessary for the relationship and require your consent:

  • Sending you our newsletter, reports, event invitations, and communications about our services.

  • Compiling statistics and analysis on website usage to improve it.

If you do not want us to process your data for secondary purposes, you can let us know at any time by emailing hello@bettter.co or using the unsubscribe link included in each email. Your refusal will not be a reason to deny your requests or stop providing our services.

4. Transfers and Vendors

We do not transfer your personal data to third parties, except in cases where the LFPDPPP permits it without your consent, such as to comply with requests from competent authorities. If we need to make a transfer that requires your consent in the future, we will request it in advance.

To operate this site, we rely on web hosting, form management, email, and analytics providers (such as Framer and Google), which process data on behalf of bettter under confidentiality obligations, and may store it on servers located outside of Mexico.

5. ARCO Rights and Revocation of Consent

You have the right to access, rectify, cancel, or object to the processing of your personal data (ARCO rights), as well as to revoke the consent you have granted us.

To exercise them, send a request to hello@bettter.co that includes:

  • Your name and a means to communicate the response to you.

  • A document proving your identity or, if applicable, the legal representation of the person acting on your behalf.

  • A clear description of the personal data and the right you wish to exercise.

  • Any other element that facilitates locating your data.

We will respond to your request within the time frames established by the LFPDPPP.

6. How to limit the use or disclosure of your data

You can unsubscribe from the newsletter at any time using the link included in each email or by writing to hello@bettter.co. You can also register with the Public Registry to Avoid Advertising (REPEP, for its acronym in Spanish) of the Federal Consumer Protection Agency.

7. Cookies and tracking technologies

This site uses cookies and similar technologies, including those from Google Analytics and Framer, to understand how the site is used and to improve its content. You can disable or delete them in your browser settings; however, some site features may not be available as a result.

8. Changes to this notice

We may modify this privacy notice to reflect changes in the law, our services, or our privacy practices. Any changes will be posted on this page, along with the date of the last update.

9. Competent authority

If you believe that your right to personal data protection has been violated, you may turn to the competent authority for the protection of personal data held by private parties, currently the Ministry of Anti-Corruption and Good Governance.