Value stream mapping for banking and insurance

Value stream mapping for banking and insurance

the

problem

Why does no one see the whole journey?

Delivering a loan, an insurance policy, or a digital service spans across many departments, systems, regulatory controls, and approvals. Each team knows their part well, but the entire journey isn't documented anywhere.

That is why many decisions are based on assumptions: one step is improved only for the delay to shift to the next, or teams argue over which department is holding up delivery without the data to actually know.

Before redesigning or automating, it is necessary to have a complete overview of the system and where its bottlenecks occur.

01

A shared map

The end-to-end value journey, built and validated with the participating teams.

LSA Global

02

Localized bottlenecks

Where waiting times, rework, and approvals pile up, and what their root cause is.

McKinsey

03

Patterns and Antipatterns

The behaviors that foster problems and the quick fixes the organization uses to alleviate them.

McKinsey

04

Decisions and information

How decisions are made throughout the flow and where the information needed to execute them stops.

05

Cross-functional alignment

Clarity on how each part of the flow connects: a single starting point for all teams.

06

Clear priorities

What to change first to improve delivery with the least effort.

what

bettter

A map built with those who do the work

We map the value stream of a product or service in less than a month, in working sessions with your teams: where value slows down and what to change first.

We start with a specific product or service. In our sessions, we bring together people from each area to jointly reconstruct the sequence of steps that creates value for the customer, the internal processes that support it, the regulations that shape it, and the metrics for each stage. Using this map, we pinpoint points of friction, redundancies, wait times, and the patterns that cause them.

Group working sessions

Group working sessions

Value stream mapping

Value stream mapping

Process Mapping and Diagnosis

Process Mapping and Diagnosis

Bottleneck Identification

Bottleneck Identification

Decision-Making Flow Mapping

Decision-Making Flow Mapping

Metrics by stage

Metrics by stage

Prioritization of improvements

Prioritization of improvements

the

approach

What does a mapping look like

It is the first phase of the bettter method: a short, well-defined process that, in less than a month, goes from selecting the product or service to agreeing on improvement priorities.

01

Narrow the scope

We select the product or service and the areas involved in it.

02

Bring departments together

We talk with the teams and review data to understand what the customer receives and how.

03

Map the value stream

In group sessions, we bring the entire sequence to light: steps, processes, regulations, people, and metrics.

04

Identify bottlenecks

We identify where the flow slows down and its root cause.

05

Prioritize

We agree on what to change first and how to approach it: operating model redesign, automation, or channels.

frequently

asked

Frequently Asked Questions about Value Stream Mapping

What is a value stream?

It is the complete journey an organization takes to deliver value to a customer, from the moment a need arises until it is resolved: the steps, the internal processes, the areas involved, and the regulatory requirements at each step.

How long does a mapping take?

Less than a month. We work in group sessions with the involved departments, focusing on a specific product or service.

Who takes part?

The people from the areas involved in the journey of the chosen product or service, because they are the ones who know each stage.

What happens after mapping?

The map guides decisions: redesigning the operating model, adjusting the structure, or automating the steps that warrant it. It is also the first phase of the bettter method.

other

services

think bettter

Design and implementation of operating models and operational processes.

We design how the organization operates to deliver value: processes, structure, roles, and governance aligned with strategy. We eliminate duplication and friction so every team knows what they deliver and to whom.

Process Automation

Accelerating the organization through process automation.

We identify friction, inefficiencies, and data-driven opportunities. We automate what delivers value: higher performance, lower costs, and superior quality, all without compromising business stability.

define bettter

Designing or improving the customer experience across digital channels

We design and improve the customer experience from the first touchpoint to onboarding and ongoing service. We rely on user research and measurement to ensure the promised experience is the one delivered.

Digital transformation

Planning and execution of digital transformation processes

We turn strategy into an actionable plan. We align priorities, capacity, and the portfolio of initiatives so that the transformation moves forward with focus—without overwhelming teams, even in times of uncertainty.

think bettter

Design and implementation of operating models and operational processes.

We design how the organization operates to deliver value: processes, structure, roles, and governance aligned with strategy. We eliminate duplication and friction so every team knows what they deliver and to whom.

Process Automation

Accelerating the organization through process automation.

We identify friction, inefficiencies, and data-driven opportunities. We automate what delivers value: higher performance, lower costs, and superior quality, all without compromising business stability.

define bettter

Designing or improving the customer experience across digital channels

We design and improve the customer experience from the first touchpoint to onboarding and ongoing service. We rely on user research and measurement to ensure the promised experience is the one delivered.

Digital transformation

Planning and execution of digital transformation processes

We turn strategy into an actionable plan. We align priorities, capacity, and the portfolio of initiatives so that the transformation moves forward with focus—without overwhelming teams, even in times of uncertainty.

cases